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Staying Connected and Doing Good, On The Go

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We live in an increasingly mobile world.  In only a few short years, smartphones have become the norm rather than a rarity. But what does this mean for today’s nonprofit organizations? How can the sector capitalize on the rapidly changing ways people are connecting with news, information, and each other?

Here at El Pomar Foundation we’ve decided to tackle the challenge by making our blog friendlier to our mobile users. Whether you have an iPhone, Andorid, or Blackberry in your pocket, you can now more easily access the latest news from El Pomar no matter where you go.

Want more information on the mobile revolution and its potential impact to nonprofits? Check out these links for more information:

We’re Going Mobile: Can You Hear Me Now? – Though not focused on the nonprofit sector, Jonathan Gardner at imediaconnection.com highlights the burgeoning mobile shift and some emerging technologies to keep your eye on in the next few years.

25 Eye-Popping Internet Marketing Statistics for 2012 – In early 2012, Web 2.0 marketing firm Hubspot featured highlights from eMarketer’s 2012 US Digital Media Usage report, and the numbers are shocking. Some highlights include:

  • Mobile internet users will reach 113.9 million in 2012, up 17.1% from 2011
  • Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011
  • iPad users will reach 41.9 million in 2012

Mobile Study: Donors Impulsive, Social, and Tech-Savvy – Katya Anderson from Network for Good looks at a recent study by Pew Research Center’s Internet & American Life Project on the mobile giving response to the 2010 Haiti earthquake.

Improve Your Marketing Effectiveness via the Mobile Web – In a guest post on nonprofitmarketingguide.com, Tonia Zampieri looks at some of the questions nonprofit marketing professionals must ask themselves as they look at going mobile.