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Crowdsourced Philanthropy: Risks and Rewards


How can technology help engage the public in philanthropy and the nonprofit sector? Could crowdsourcing be a new way for today’s corporations to make a difference? Should corporate philanthropic dollars be given away, as Gmail developer Paul Buchheit wrote in 2009, by “random people on the internet?”

A recent article on social media hub by Kellie Clapper, assistant VP at State Farm Insurance, discusses crowdsourced philanthropy, its risks, and some of its potential rewards.

Read the article here, and check out these links below for more information on the emerging trend of crowdsourced corporate philanthropy:

Crowdsourced” Philanthropy: How to Make Online Corporate Challenge Competitions Work for Your Cause Foundation Center

Crowdsourced Philanthropy: If You AIn’t Cheatin’, You AIn’t Tryin’Huffington Post

Crowdsourced Philanthropy: How do we Measure the Impact of a Crowd?Huffington Post