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Nonprofit Takes the Field at Super Bowl

On the Blog: This past Sunday, 111.3 million people tuned into watch the Baltimore Ravens and the San Francisco 49ers battle it out for football supremacy. The viewers also engaged in another growing sport: watching and judging Super Bowl commercials.

This year, to get a 30-second ad on CBS during the big game cost you a cool $4 million, $500,000 more than last year. Companies that can afford it see the event as, well, the Super Bowl of advertising and believe the dollars are well spent.


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